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Amazon starts its 10-minute delivery service in select parts of Mumbai

Amazon Now's expansion to Mumbai follows 25% monthly order growth in Bengaluru and Delhi, backed by over 100 micro-fulfillment centers to meet rising quick-commerce demand.

  • Amazon has launched its 10-minute delivery service, Amazon Now, in select parts of Mumbai, following successful rollouts in Bengaluru and Delhi.
  • Samir Kumar, VP and Country Manager, Amazon India, stated that daily orders are growing at 25% month over month, with Prime members tripling their shopping frequency after using Amazon Now.
  • To support this service, Amazon has established over 100 micro-fulfillment centers across the three cities and plans to open hundreds more by the end of the year.
  • The launch of Amazon Now intensifies competition in India’s quick commerce market, which Morgan Stanley expects to reach a total addressable market of $57 billion by 2030.
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Business Today broke the news in India on Thursday, September 11, 2025.
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