Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Amazon’s AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.

A first-of-its-kind experiment to measure the impact of out-of-home advertising

A first-of-its-kind experiment to measure the impact of out-of-home advertising By combining surveys with ads targeted to metro and commuter rail lines, Amazon researchers identify the fraction of residents of different neighborhoods exposed to the ads and measure ad effectiveness. Economics Egor Abramov May 21, 02:47 PM May 21, 02:47 PM Amazon promotes its products and services through many advertising channels, and we naturally want to know ho…

Amazon’s ad business to hit $60 billion, solidifies role in end-to-end marketing: WARC Media

Mumbai: Amazon’s advertising engine is on a remarkable growth trajectory, with retail media ad revenue projected to exceed $60 billion in 2025, according to WARC Media’s latest Platform Insights: Amazon report. This milestone reflects the e-commerce giant’s rapid expansion beyond its roots in paid search, into upper-funnel and full-funnel advertising capabilities. Despite advertising revenue comprising just 9.2% of Amazon’s total revenue, the co…

Amazon retail media ad revenue to exceed $60bn this year as it becomes a leading platform for full-funnel activation - InternetRetailing

Amazon is set to see retail media ad revenues hit $60bn this year, spurred on by its immense data base from the 2.5 billion monthly visitors it gets and the trust that those consumers put in the ads they see on the marketplace. Amazon continues to grow its advertising business at a rapid rate. According to the latest WARC Media forecasts, Amazon will earn $60.6bn in retail media ad revenue in 2025 not including spend with Amazon-owned properties…

Forecast: Amazon 2025 retail media ad revenue to exceed $60bn

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60 billion (€53bn) in retail media alone this year, […]