US EditionAmazon Reimagining James Bond: As Amazon Removes All Guns From Iconic James Bond Posters on Prime Video
Amazon removed firearms from all 25 James Bond film posters on Prime Video using AI and cropping, reflecting a strategy to reduce gun imagery amid evolving viewer sensitivities.
- As of early October 2025, Amazon altered Prime Video's James Bond artwork, removing guns from the spy's hands across the entire Bond catalog.
- Amid its stewardship of MGM, Amazon has implemented edits reflecting its content-moderation strategy and ownership of MGM, acquired for $8.45 billion, which controls the Bond franchise.
- Using cropping and AI, Prime Video erased firearms or replaced covers in posters, sometimes causing elongated arms or invisible guns, notably in Goldfinger and Goldeneye featuring Sean Connery and Pierce Brosnan.
- Online communities quickly polarized as fans and critics debated `woke-washing` versus family-friendly branding, while streaming analytics show a slight uptick in millennial and Gen Z viewers on Prime Video's global subscriber base.
- Across the entire Bond library, the poster purge extends to all 25 official Eon Productions Bond films and select non-canon entries, raising questions about Amazon's stewardship of the Bond IP.
13 Articles
13 Articles
Amazon Reimagining James Bond: As Amazon Removes All Guns From Iconic James Bond Posters on Prime Video
In a move that has sparked widespread discussion among film enthusiasts and cultural commentators, Amazon Prime Video has quietly overhauled its promotional imagery for the iconic James Bond franchise. As of early October 2025, every thumbnail and poster for the 007 films available on the streaming platform has been meticulously edited to excise any depiction […] The post Amazon Reimagining James Bond: As Amazon Removes All Guns From Iconic Jame…
Amazon has quietly removed firearms from promotional posters of all James Bond movies available on Prime Video with Photoshop. Alterations, a clear war against traditional masculinity and Second Amendment values, affect classics from the Sean Connery era to Daniel Craig’s latest appearance in “No Time to Die”. This is a terrible sign of what’s to come from James Bond 007 at Amazon. They digitally removed the guns from the posters on Amazon Prime…
Coverage Details
Bias Distribution
- 60% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
