US EditionAmazon enlists AI to help shoppers overwhelmed by too many choices
- Amazon launched "Interests," an AI-powered tool designed to help users find new items by matching their needs based on user prompts, with examples being 'Model building kits and accessories for hobbyist engineers and designers' and 'Brewing tools and gadgets for coffee lovers'.
- Amazon, aiming to enhance the shopping experience and increase convenience for customers, is rolling out Interests to a small subset of U.S. Customers on its iOS and Android apps and mobile website, with plans to expand to all U.S. Customers in the coming months.
- Interests functions by continuously scanning Amazon's store and employing large language models to translate everyday language into queries that traditional search engines use to generate product recommendations, proactively notifying users about new and relevant products, restocks, and deals.
- According to Amazon, Interests will "automatically translate everyday language into queries and attributes that traditional search engines can process and turn into product recommendations," accessible through the "Me" tab in the Amazon Shopping app.
- As Amazon rolls out AI-driven services like Interests and Alexa+, Adobe research indicates that consumers are increasingly relying on generative AI for shopping, with traffic from generative AI sources increasing by 1,200% since July 2024, particularly for electronics and jewelry, and 87% of surveyed U.S. Consumers saying they are more likely to use AI for larger or more complex purchases.
11 Articles
11 Articles
Amazon presents “Interests”: a new AI that finds bargains and recommends products
Amazon recently launched 'Interests', an innovative tool based on artificial intelligence (AI) that recommends products according to user preferences. Integrated into the Amazon mobile application, this new feature allows...
Amazon Unleashes 'Interests' AI-Powered Shopping Tool
There’s a lot of stuff on Amazon. Dunk that into the basket of the most understated statements of 2025. Even though Amazon itself stocks “just” 12.2 million products in its own warehouses, the number of goods balloons to 353 million if you include all the third-party Amazon Marketplace vendors. How in the blue hell are you supposed to find what you need? I do this for a living, and a lot of the time, my search queries turn up 12 pages of gobbled…
Amazon introduces beta AI shopping tool, 'Interests'
Amazon has rolled out a beta version of a new artificial intelligence tool that surfaces products based on interests to some shoppers in the U.S.The feature, which Amazon named "Interests," employs large language models to "automatically translate everyday language into queries and attributes that traditional search engines can process and turn into product recommendations," the e-commerce giant said Tuesday.Amazon said the "small subset" of U.S…
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