US EditionAlly Financial and Anomaly help Millennials “Graduate Financially”
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Ally Financial and Anomaly help Millennials “Graduate Financially”
Millennials might’ve left behind mustache memes, shutter shades, and the Harlem Shake—but many are still clinging to one early-2010s relic: their first bank account. According to a recent Ally Financial study, nearly half of Millennials are still banking where they first opened an account—often as teenagers. That insight forms the backbone of Ally’s new campaign, “Graduate Financially,” created in partnership with Anomaly. Launching today across…
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