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Albertsons Media Collective's Liz Roche on Full-Funnel Activation and Moving Beyond Vanity Metrics
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Albertsons Media Collective's Liz Roche on Full-Funnel Activation and Moving Beyond Vanity Metrics
Omni Talk’s Chris Walton and Anne Mezzenga welcomed back Liz Roche, VP of Media and Measurement at Albertsons Media Collective, to the VusionGroup podcast studio at Groceryshop 2025. Liz shared how Albertsons is leveraging its massive scale—over 2,200 stores, 47 million loyal shoppers, and 500 million trips per year—to execute full-funnel retail media strategies while staying laser-focused on what matters most: moving units. From Agency to Platf…
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