Alabama is getting its first Hard Rock hotel

Alabama is getting its first Hard Rock hotel

Alabama is set to get its first Hard Rock hotel. The REVERB hotel is slated for downtown Florence.

Hard Rock reveals new Reverb hotel for Florence

​​Hard Rock International has revealed plans for a further hotel under its Reverb upscale lifestyle brand, adding to a growing international pipeline. The new hotel, to be built in Florence, Alabama, will open in early 2028. Expected to have around 155 bedrooms, the new build block will be developed by Sak Capital Partners, on a site with great views across the Tennessee river. A second music-led hotel brand The brand’s style is very much busine…