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AI’s new gatekeepers: How Booking.com and Expedia are hijacking the future of travel
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AI’s new gatekeepers: How Booking.com and Expedia are hijacking the future of travel
Just days into OpenAI’s new app marketplace, Booking.com and Expedia have seized a commanding lead. They’re not just experimenting with artificial intelligence (AI). They’re embedding themselves directly into the core of how travelers search, discover and book stays at your hotels. And because they’ve moved first—with no safeguards to stop them—they are about to become the default middlemen of the AI age. If that happens, hoteliers will spend th…
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