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Air NZ, Air China, Tourism NZ target Chinese tourist market
Air New Zealand has announced plans to collaborate with Air China and Tourism New Zealand in order to drive more Chinese tourists to visit New Zealand. Over the next 12 months, the New Zealand flag carrier will invest more than NZD 700,000 ($419,000) in marketing through strategic partnerships. China is New Zealand’s third largest source of international visitors, comprising around 8% of total visitor arrivals. In the year to March 2025, 248,000…
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