AI video becomes more convincing, rattling creative industry
UNITED STATES, JUL 8 – AI animation tools reduce costs and speed workflows, with startups raising over $100 million and studios adopting licensed models amid ongoing ethical and copyright debates.
- AI-Generated video is becoming more convincing and attracting Hollywood, artists, and advertisers as it reshapes the creative industry by 2025.
- This transformation is driven by key developments such as the launch of Runway AI's fourth-generation model in early 2025 and the introduction of innovative tools like Luma Labs' Dream Machine in mid-2024.
- Key milestones include the release of the first AI feature film 'Where the Robots Grow' in October and plans by Staircase Studio to produce seven to eight AI-assisted films yearly.
- Alejandro Matamala Ortiz, Runway’s co-founder, explains the AI film aims to prove 'this is possible,' while experts note AI now enables costly visualizations like 10,000 soldiers in a snowstorm in seconds.
- Despite progress, resistance remains strong, with figures like Andrew White refusing AI over artistic concerns and Georgia State’s Strickler seeing industry-wide pushback but broader creative access.
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