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AI video becomes more convincing, rattling creative industry

HOLLYWOOD, UNITED STATES, JUL 8 – AI video tools now generate realistic scenes and characters, reducing previsualization costs from millions to thousands, attracting studios like Lionsgate and AMC, and reshaping creative workflows.

  • AI-Generated video technology is advancing rapidly in 2023–2025, with milestones like Runway AI's Gen-4 launch in March 2025 and multiple new tools entering film production.
  • This progress stems from innovations by companies like Runway and Moonvalley, who emphasize collaboration with artists and ethical AI development despite ongoing legal and industry resistance.
  • Key developments include the release of the first AI feature film, Where the Robots Grow, in October 2024 and plans by Staircase Studio to produce multiple AI films annually under $500,000 each.
  • Runway's co-founder stated AI films demonstrate to production teams that “this is possible,” while SAG-AFTRA secured 2023 concessions on AI image use and experts note AI allows unlimited creative revisions.
  • These advances suggest AI video will reshape Hollywood and creative industries by expanding artistic reach, though some creators resist adoption fearing compromised processes and ethical concerns.
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AI video becomes more convincing, rattling creative industry

Gone are the days of six-fingered hands or distorted faces -- AI-generated video is becoming increasingly convincing, attracting Hollywood, artists, and advertisers, while shaking the foundations of the creative industry.

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The copywriter launches the short spots "clients" about the marketing world, created with AI-based video tools.

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The Indiana Gazette Online broke the news in Indiana, United States on Tuesday, July 8, 2025.
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