How Much Code Should SEO Pros Know? Google Weighs In - Data Intelligence

How Much Code Should SEO Pros Know? Google Weighs In - Data Intelligence

Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search Off the Record podcast, they offered guidance on which technical skills are helpful in SEO and discussed the long-standing friction between developers and SEO professionals. Splitt noted: “I think in order to optimize a system or work with a system so deeply like SEOs do, you have to underst…

AI-powered search is re-writing SEO rules, and advisors must adjust

AI-power search results have turned traditional search engine optimization methods on their heads for financial advisors.

What's the relationship between SEO and content development?

Discover the symbiotic relationship between SEO and content development and how they work together to boost visibility, drive traffic, and create value for your audience.

AI Is Reshaping How People Search—And It’s Changing What SEO Really Means - Tech Guide

As AI tools like ChatGPT, Perplexity, and Google’s AI Overviews become part of how people find information, the definition of “search” is quietly shifting—and with it, the role of traditional SEO. What was once a direct path—type into Google, click a link, make a decision—has turned into a more layered journey. Now, consumers often move

AI Search Optimization Is the New SEO

Say goodbye to traditional SEO? Remember when the key to online success was ranking on Google? That world is shifting fast. These days, more people are getting their answers straight from AI summaries instead of clicking through to websites. It’s no longer about just showing up on Google, it’s about showing up inside AI-generated responses. […] The post AI Took Your Website Traffic – These Startups Want to Bring It Back appeared first on AutoGPT.