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Artificial IntelligenceGoogle’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search Off the Record podcast, they offered guidance on which technical skills are helpful in SEO and discussed the long-standing friction between developers and SEO professionals. Splitt noted:
“I think in order to optimize a system or work with a system so deeply like SEOs do, you have to underst…See the Story