AI knows what you want: The new age of hyper-personalized marketing

ARF Releases 2025 AI Handbook: A Strategic Guide to the Future of Advertising Research

The Advertising Research Foundation (ARF) announced the release of the ARF Handbook for Using AI in Advertising Research (2025), a comprehensive guide that explores how artificial intelligence is transforming advertising and marketing research practices. Spanning six in-depth chapters and seven case studies, the 2025 edition examines how generative AI, synthetic data and large language models (LLMs) are reshaping the industry’s core methodologie…

Unpacking how Conversational AI is rapidly reshaping digital commerce in South Africa - SME Tech Guru

By Dean Baker, Regional Sales Lead at Infobip As South Africa’s digital commerce landscape continues to evolve at a rapid pace, businesses are facing mounting pressure to reconsider and adapt their customer engagement strategies to ensure that they remain relevant in an ever more competitive marketplace. According to Gartner, by 2029, 80% of customer interactions will be managed by AI. As a result, brands across sectors like retail, fintech, log…

How AI-Powered Image Personalization Can Help Small Businesses Get Ahead

Personalization – the process of tailoring campaign content to audiences’ specific needs and aspirations – has ascended from a marketing buzzword to a best practice, with 86% of organizations globally delivering some form of personalized marketing to create more relevant experiences. Based on the results, it’s easy to see why so many organizations are doubling...

Age of smart retail in Africa is here

As AI systems become more localized, Africa’s retail sector is evolving from shelves and checkouts into smart, seamless personalized experiences, transforming how Africans shop and interact with brands. The sector is billed to have the potential for unlocking the highest economic value from gen AI in Africa. SPECIAL REPORT | BIRD AGENCY | The age of smart retail is unfolding in Africa. Albeit at a small scale, consumers have started interacting …

The Future of Brand Marketing Agencies: Integrating AI and Data-Driven Campaigns - Publicist Paper

The marketing landscape is rapidly evolving, driven by technological advancements and the increasing importance of personalized consumer experiences. Brand marketing agencies are no longer limited to traditional strategies but embrace artificial intelligence (AI) and data-driven approaches to stay competitive. This shift is revolutionizing the industry, enabling businesses to build stronger connections with their audience and achieve measurable …

AI knows what you want: The new age of hyper-personalized marketing

Customized and pertinent marketing is more important than ever in the digital age, when customers are inundated with ads every day. Brands are using advanced technologies that integrate the power of big data analytics and artificial intelligence (AI), going beyond conventional advertising techniques. When combined, these technologies are entirely changing how businesses interact with, comprehend, and convert their target markets. The wonderful p…