US EditionAI Is Reshaping Media Strategy, but Talent Must Stay Center Stage: IPG Mediabrands’ Maureen Bosetti – Beet.TV
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AI Is Reshaping Media Strategy, but Talent Must Stay Center Stage: IPG Mediabrands’ Maureen Bosetti – Beet.TV
AMENIA, NY – At the Beet Retreat Berkshires, Maureen Bosetti, chief investment officer at Interpublic Group’s IPG Mediabrands, shared her insights on how data, automation and AI are transforming the media landscape, and what keeps her up at night as the industry evolves. Speaking with Beet.TV contributor David Kaplan, Bosetti pointed to the growing importance of integrating clients’ first-party data with IPG’s proprietary identity stack. The goa…
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