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The Velvet Sundown’s Shaggy Retro-Rock Has Attracted 750,000 Listeners — but Is It All an AI Hoax?

  • The Velvet Sundown, a self-proclaimed indie rock band, gained over 700,000 Spotify listeners before admitting its music was generated using the AI app Suno in 2025.
  • The band initially denied AI use and distanced itself from spokesperson Andrew Frelon, who later revealed the project was a deliberate media hoax to test digital authenticity.
  • The Velvet Sundown's AI-generated music featured on major playlists despite lacking real members or social presence, highlighting Spotify's algorithmic shift toward audio-driven recommendations.
  • RIAA and major labels sued AI startups like Suno over copyright infringement, while industry voices debate how to fairly license, label, and regulate AI music amid ethical and economic concerns.
  • The Velvet Sundown case underscores 2025 as pivotal for establishing rules on AI-generated music's legal status, ownership, transparency, and its impact on human creators and the music industry.
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Banda has music, albums and letters, but no concrete sign of its integration exists.

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ts2.tech broke the news in on Wednesday, July 2, 2025.
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