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AI-driven search ad spending set to surge to $26 billion by 2029, data shows

Summary by Channel News Asia
Spending on AI-powered search advertising is poised to surge to nearly $26 billion by 2029 from just over $1 billion this year in the U.S., driven by rapid adoption of the technology and more sophisticated user targeting, data from Emarketer showed on Wednesday.Companies that rely on traditional keyword-based

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The world of internet advertising is seeing a significant change thanks to artificial intelligence (AI). According to the original report, AI-driven advertising spending in the United States is projected to reach nearly $26 billion by 2029, a considerable increase from just over $1 billion this year.This trend arises from the rapid adoption of this technology that promises to better target ads to the right users.Betting the technological giantsA…

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Channel News Asia broke the news in Singapore on Wednesday, June 4, 2025.
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