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AI Copywriting Bots Join With Humans to Go Beyond Garbage: Omnicom’s Stern – Beet.TV
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AI Copywriting Bots Join With Humans to Go Beyond Garbage: Omnicom’s Stern – Beet.TV
RANCHO PALOS VERDES, CALIF. – The math sounds terrible at first: 90% of what an AI copywriting agent produces is garbage. But that still leaves 10 usable ideas generated in 60 seconds – a feat no human could match. That calculation is reshaping how creative teams approach campaign ideation, turning artificial intelligence into a high-volume brainstorming partner rather than a replacement for human talent. “Even if 90% of those lines of copy are …
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