AI and authenticity in tourism, hospitality: Why human stories still matter - The "Good Tourism" Blog

AI and authenticity in tourism, hospitality: Why human stories still matter - The "Good Tourism" Blog

With artificial intelligence (AI) and automation on the rise across many sectors of the global economy, how can travel, tourism, and hospitality brands benefit while staying true to themselves and the experiences they offer? It’s Anishka Narula-Nielsen’s second “Good Tourism” Insight. [You too can share.] Dawn of the AI age Like it or not, we’re […]

Content provided by Aurélie Sandler, co-CEO of Evaneos. Ask ChatGPT or one of its counterparts to organize our vacation trip? Sure! Some people have already tried (with mixed results, it must be said). AI has also made a significant impact in the travel sector, not only for users who, from home, expect it to resolve their questions and issues, but also for agencies, platforms, and travel managers, who are already increasingly using it to adjust …