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HEINEKEN's Inch to launch first draft premium cider with Riversider™ - DRAM Scotland

Summary by DRAM Scotland

HEINEKEN UK is launching it’s first premium apple cider, Riversider into pubs and bars this spring as the Inch brand aims to keep its position as UK’s fastest-growing cider brand. The launch of Inch’s Riversider is expected to bring more value into the Premium Cider category category, particularly with younger drinkers, given that 44% of Premium Apple Cider drinkers are under 34. The new premium draught apple cider comes in at 4.7% ABV and it pl…

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AGM Taps into Power of VR to Launch New Brand for Heineken

With virtual reality rapidly becoming an integral of experiential brand launches, Allied Global Marketing (AGM) has successfully launched an immersive campaign across Dublin to introduce Heineken Ireland’s latest product, Birra Moretti Sale di Mare, an unfiltered medium-bodied premium lager. Combining the allure of Italy’ serene coastlines with advanced VR technology, the campaign invites customers to engage directly with the brand in an innovat…

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