Agencies sell brands well, just not themselves, says Marcel’s Youri Guerassimov

Agencies sell brands well, just not themselves, says Marcel’s Youri Guerassimov

New Delhi: The advertising industry is evolving as you are reading this article. The adland is reshaping itself to incorporate the changes fueled by the expansion of artificial intelligence, creator economies, and shrinking attention spans. But one of its biggest challenges is not coming from clients but from within.  While agencies tirelessly concoct campaigns to build brands, many are struggling to build their own. The irony is quite hard to m…