WPP to Revamp Creative Structure Under New CEO, FT Reports

WPP gets creative as agencies set to align under new holding structure

WPP is set to consolidate its three flagship creative agencies – Ogilvy, VML and AKQA – under a single WPP Creative banner, according to a report in the Financial Times.

WPP to revamp creative structure under new CEO, FT reports

Britain's WPP is preparing to bring its three main creative advertising agencies under one banner, the Financial Times reported on Monday, as its new chief executive battles to turn around the business at a time of huge AI disruption.

Report: WPP planning to revamp creative-agency structure

British advertising group WPP is in the process of bringing together three prominent creative agencies under a newly created structure, ...

WPP to fold Ogilvy, VML and AKQA into single creative banner

WPP is preparing to bring its three main creative advertising agencies under a single umbrella in a major strategic shake‑up aimed at simplifying its sprawling operations and sharpening its client offering, the Financial Times has reported.

REPORT: WPP targets creative agencies

The next reorganisation.

WPP to centralise creative operations

WPP is set to overhaul its creative operations with a new structure, “WPP Creative,” in one of the first major initiatives under recently joined CEO Cindy Rose.The world’s largest advertising holding company is reportedly preparing to bring its creative agencies—including Ogilvy, VML, and AKQA—under a single umbrella. The story first broke in the Financial Times.Sources […]