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Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero – Beet.TV
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Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero – Beet.TV
RANCHO PALOS VERDES, CA – At a time when misinformation, polarization and platform fragmentation dominate the media landscape, Vanessa Otero said one thing is clear: advertisers are relearning how to trust news, so long as they have the right data. Otero, Founder, CEO of Ad Fontes Media, says her company’s mission is simple but ambitious: rate news sources for both reliability and political bias so that consumers, educators, publishers and adver…
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