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Adtech’s ‘Growth Paradox’ Deepens, but Marketers can Reverse It: StackAdapt’s Anna Grodecka-Grad – Beet.TV
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Adtech’s ‘Growth Paradox’ Deepens, but Marketers can Reverse It: StackAdapt’s Anna Grodecka-Grad – Beet.TV
RANCHO PALOS VERDES, CA – As the advertising industry grapples with budget pressure, rising channel complexity and an ever-widening tech stack, the familiar mandate to “do more with less” has become an exhausting refrain. At the Beet Retreat LA, Anna Grodecka-Grad, SVP of Global Client Services at StackAdapt, argued that the real challenge, and opportunity, lies in doing more of what matters, not simply asking teams to work harder. “People talk …
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