Tanning ads banned over misleading information about safety

Tanning salon in south Essex has advert rejected over 'misleading health claims'

The ASA has banned SunShine Co's Essex tanning salon adverts for misleading health claims about sunbeds, warning of skin cancer risk and unsafe tanning.

Tanning ads banned over misleading information about safety

Some of the "problematic claims" made by ads for The Sun Company, SunShine Co and Tanbox Towcester, as well as for Tan & Deliver Home Hire Sunbeds and Byrokko, included that sunbed use is safe or that tanning can be achieved safely.

Tanning bed ads banned over claims it is safe and healthy

Misleading claims included that sunbed use could boost vitamin D, improve mood and energy levels, and treat seasonal affective disorder

Tanning studio forced to axe 'misleading and irresponsible' advert

The Sun Company, a tanning studio from Horsham, East Sussex, has had a "misleading and irresponsible" advert banned by the ASA

Ads for sunbed firms banned for misleading and irresponsible safety claims

Long-standing advice from the NHS and Cancer Research UK says there is no safe or healthy way to get a tan using UV radiation.

Five tanning firms scorched as ASA turns up the heat - DecisionMarketing

The advertising watchdog has pulled the plug on five separate campaigns for tanning studios, ruling that they were all making misleading and irresponsible claims about the safety of sunbeds. Ads for SunShine Co, Tanbox Towcester and The Sun Company, as well as for Tan & Deliver Home Hire Sunbeds and Byrokko, which sells products to accelerate tanning, were identified for investigation following intelligence gathered by the Advertising Standards …