Adidas Banks on Marathon Feat Energizing Its Running-Shoe Sales

Adidas Banks on Marathon Feat Energizing Its Running-Shoe Sales

Adidas AG is keen to exploit the buzz around the world’s first sub-two hour marathon, but the German sneaker brand said it still needs to up its game if it wants to dominate the running market globally.

Adidas Revenues Rise 14% as Brand Celebrates Marathon Win

The German sportswear giant reported a strong first quarter — and that was before its big London Marathon weekend.

Adidas announces sales and profit boost after Sabastian Sawe’s London Marathon run

Sebastian Sawe wore the ‘supershoe’ produced by Adidas to break the marathon world record on Sunday

What Adidas and the London Marathon taught me about product marketing

On Sunday, something happened at the London Marathon that stopped me in my tracks (pun well intended!).Sabastian Sawe crossed the finish line in 1:59:30, the first-ever official sub-2-hour marathon. His teammate Yomif Kejelcha crossed in 1:59:41 — on his marathon debut. Tigist Assefa broke the women-only world record with 2:15:41. This is three athletes breaking three world records... and they were all in the same shoe made by Adidas.As someone …

Adidas shares rise after London Marathon runners break records in new Adizero shoes

Adidas shares climbed on Monday after three athletes wearing the sportswear giant’s latest running shoe delivered record-breaking performances at the London Marathon. Shares in Adidas rose by almost two per cent in early afternoon trading in Frankfurt, before paring gains to trade 1.4 per cent higher at €138 (£119) a share. The uplift came after Kenya’s Sabastian Sawe became the first man to run a marathon in under two hours in an official race,…