Adapting to the Digital Era: How Social Media, AI and Creativity Are Reshaping Public Relations - Platform Magazine

Creativity and data together form a powerful tool for achieving maximum success – while creativity brings innovative ideas, data guides them towards the right decisions and results. But how do you combine them into a winning combination? Find out at the Days of Communication, a festival of communication and creativity taking place from 15 to 18 May in Rovinj, in a lecture given on the festival’s main stage by brilliant creative strategist Mirell…

Adapting to the Digital Era: How Social Media, AI and Creativity Are Reshaping Public Relations - Platform Magazine

Published on March 18, 2025, at 3:05 p.m.by Ava Stevens. The public relations industry has rapidly evolved to the advancements of technology and the digital force. Over the past 10 years, social media, the development of particular skill sets and artificial intelligence have all been prominent adaptations in the PR field. The impact of social mediaLindsay Garrison, executive vice president at Edelman, emphasized the large impact social media has…