US EditionAdapting to evolving media: trends, content, and strategy
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Adapting to evolving media: trends, content, and strategy
Tom Webb highlights evolving media trends, emphasising long-form content and AI’s impact on brand visibility and marketing strategies. Media habits are shifting towards longer content like podcasts and YouTube, driven by consumer interests and generative AI. Tom Webb from Element Communications highlights the need for brands to adapt their marketing strategies to remain relevant in this changing landscape. Podcasts and YouTube are significant co…
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