Ad Tech Briefing: A Google breakup sounds ideal, but the realities are much more complicated

Ad Tech Briefing: A Google breakup sounds ideal, but the realities are much more complicated

The remedies phase of the Justice Department versus Google has pretty much concluded, and it’s not too much of a melodramatic statement to note how the fate of the display advertising industry will be decided in the next couple of weeks. Judge Leonie Brinkema has already found Google guilty of antitrust violations in two key markets: the open-web display publisher ad server (DoubleClick For Publishers) and display ad exchange (AdX) markets. She …

Digest: Google’s Ad Tech Trial Nears Judge’s Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange

In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange. The post Digest: Google’s Ad Tech Trial Nears Judge’s Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange appeared first on ExchangeWire.com.