US EditionNetflix will show generative AI ads midway through streams in 2026
- Netflix will introduce generative AI-powered midroll and pause ads for its ad-supported plans starting in 2026.
- The rollout comes after Netflix introduced its subscription plan with ads back in November 2022 and began experimenting with pause ads starting in July 2024.
- Netflix showcased these AI-generated interactive ad formats during its recent Upfront event, highlighting integration with first-party data and expanded programmatic options.
- Netflix’s ad-supported subscription option now attracts 94 million active users around the world each month, with about half of recent sign-ups opting for the $8 ad-supported plan, while ad-free subscriptions begin at $18 per month.
- This development suggests Netflix aims to increase revenue through innovative advertising while balancing subscription costs and user experience compromises.
68 Articles
68 Articles
DECRYPTAGE - With the success of its advertising offer, the streaming giant will deploy its own international advertising platform in the coming weeks. The aim is to facilitate purchases and diversify advertising formats.
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