US EditionNetflix will show generative AI ads midway through streams in 2026
- Netflix will introduce generative AI-powered mid-roll and pause ads globally on its ad subscription plans starting in 2026.
- The rollout follows testing of pause ads since July 2024 and aims to blend ads seamlessly with popular content like Stranger Things.
- Netflix currently has 94 million ad-supported subscribers, a 34 percent increase since November 2024, with half new users choosing the $8 ad tier over ad-free plans.
- Amy Reinhard, Netflix's advertising president, noted that viewers engage with mid-roll ads to a similar extent as they do with the shows and movies themselves.
- This expansion of AI ads indicates Netflix's strategy to boost advertiser appeal and lower subscription costs, despite some user backlash over increased advertising and app changes.
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Netflix users rage 'I’m going to cancel' as streamer reveals major change to ads
NETFLIX has revealed plans to introduce yet more ads to its streaming platform in a move that has enraged users. The TV and movie-making giant is launching generative AI ads that blend in with the content you’re watching. NetflixGenerative AI will make ads blend in with favourites like Stranger Things[/caption] Ads will start to appear when you pause tooGetty So a product might appear placed over a background inspired by hits like Stranger Thing…
Netflix Will Use IA to Place Advertising in Series and Films Discreetly
Advertising seems to have arrived to save streaming services. These are the most used option in Netflix, which now wants to completely change this component. Do you want IA to prepare this advertising, which will be...
Netflix wants to bet even more on advertising
Almost every third Netflix customer already has a cheaper subscription with advertising. Now the largest streaming service in the world wants to show advertising clips in breaks and rely on AI. When is the pain limit of the customers reached?
Kronen Zeitung
Netflix plans more advertising formats for 2026
Netflix customers in the cheaper subscription with ads have to adjust to advertising interruptions next year. Even if you pause the playback, advertisements are to be displayed, as announced by the video streaming market leader. Netflix now has more than 94 million customers worldwide in the subscription model with advertising. In November there were still about 70 million. The service does not provide any information on the general development …
Ars Technica
TV Tech Industry NewsNetflix will show generative AI ads midway through streams in 2026
Netflix is trying to grow ad revenue quickly.
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