Abel Fragrance founder is focused on the US as a key export market, tariff or no tariffs

Abel Fragrance founder is focused on the US as a key export market, tariff or no tariffs

Wellington headquartered perfume brand Abel is riding a wave in New York and is popular in California too.

Trend of the Week: Pop-up Perfumeries

The power of fragrance to elicit deep emotional responses and improve memory recall at live events isn’t a new concept. But several brands have been offering a fresh take on scent-centric experiences to cut through a beauty category that is becoming increasingly oversaturated—and the data fueling the surge in pop-up perfumeries doesn’t lie. According to a Bath & Body Works-commissioned 2025 survey of 1,500-plus Americans, 72 percent agree that f…