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ABC Drops Salesforce For Braze - Cybernoz - Cybersecurity News
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ABC Drops Salesforce For Braze - Cybernoz - Cybersecurity News
Australia’s public broadcaster has switched its email marketing infrastructure from Salesforce to Braze with the aim of improving audience engagement The ABC revealed that it’s undergoing a transition from Salesforce Marketing Cloud to Braze in its 2024-2025 annual report [pdf]. The move followed a “comprehensive” review of its marketing technology infrastructure. The ABC had been using Salesforce since 2017. “This platform upgrade is expecte…
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