US EditionABBA's Björn Ulvaeus Says AI Is "Such a Great Tool" and Is Writing a Musical with It
- At 80 years old, Swedish songwriter Björn Ulvaeus is nearing completion of a new stage production, which he is developing with the help of artificial intelligence technology.
- Ulvaeus developed this AI-assisted project through his role at Pophouse Entertainment and discussed it during a talk at the SXSW London event on June 4, 2025.
- He explained that AI helps overcome writer’s block by extending lyrics in specific styles, but it cannot write full songs or good lyrics on its own.
- Ulvaeus praised AI as a valuable aid in songwriting, comparing it to having an additional collaborator with extensive knowledge, while emphasizing that human creativity should remain at the heart of the process.
- This project illustrates Ulvaeus's embrace of AI as a creative collaborator amid broader artist concerns about digital rights and AI's impact on the music industry.
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Björn Ulvaeus is one of the "B"s in Abba and wrote with Benny Andersson the hits of the Swedish pop quartet. Now Ulvaeus has found a new song partner according to his own words.
Björn Ulvaeus is one of the "B"s in Abba and wrote with Benny Andersson the hits of the Swedish pop quartet. Now Ulvaeus has found a new song partner according to his own words.
Björn Ulvaeus is writing a new musical using artificial intelligence (AI). The ABBA artist thinks AI is “a great tool,” he said at London’s SXSW film festival.
·Amsterdam, Netherlands
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