Leo Australia Turns Road Safety Into Competition Through ‘The AAMI Driving Test’

Leo Australia gamifies safe driving in new road safety campaign - adobo Magazine Online

SYDNEY, AUSTRALIA – National insurer AAMI is setting the record straight on who’s a safer driver through a new national road safety initiative, giving Aussie drivers the chance to test and hone their skills. Created by Leo Australia, “The AAMI Driving Test (ADT)” will see Aussie drivers square off against each other to secure the title of one of Australia’s safest drivers.  The national integrated campaign is built on the insight that far more m…

Leo Australia Turns Road Safety Into Competition Through ‘The AAMI Driving Test’

B&T predicting Geelong-based drivers to crash in second half of the test.

The AAMI Driving Test launches to crown Australia’s safest driver

AAMI has launched a new national road safety initiative, giving Aussie drivers the chance to test and improve their skills while competing for prizes and bragging rights.The announcement:National insurer AAMI is setting the record straight on who’s a safer driver through a new national road safety initiative, giving Aussie drivers the chance to test and […]

AAMI wants to find Australia's safest driver with a new driving test that gamifys road behaviour

National insurer AAMI has launched a new national road safety initiative, The AAMI Driving Test (ADT), inviting Australians to compete for the title of the country’s safest driver. The integrated campaign, developed by Leo Australia, uses mobile telematics data to measure driving behaviours such as speeding, cornering, braking, acceleration and phone use. The program delivers personalised insights to help drivers improve their performance while …