A Plan Is Not a Strategy

A Plan Is Not a Strategy

Strategy involves placing a bet on a desired outcome—often shaped by uncertain customer behavior—and building a logical, testable theory for how the company will achieve competitive advantage. Planning, on the other hand, is about allocating resources and setting out actions within a company’s control, like opening a new plant or hiring staff. It feels safe because it deals with the known and the controllable. In this HBR Executive Masterclass, …