A Comprehensive Guide to Points of Interest (POI) Data

A Comprehensive Guide to Points of Interest (POI) Data

Points of interest data go beyond a pin on Google Maps with an accompanying list of local landmarks like restaurants, grocery stores, and metro stations. While consumers rely on mapping technology and GPS to navigate life on our mobile devices, businesses are using POI data just as extensively to make operational, marketing, and investment decisions. This guide explores point of interest (POI) data, how they are generated and integrate with loca…