9 Times M. Night Shyamalan's Marketing Campaigns Were More Creative Than His Movies

9 Times M. Night Shyamalan's Marketing Campaigns Were More Creative Than His Movies

M. Night Shyamalan's relationship with Hollywood has been a rollercoaster of critical acclaim, commercial success, and some flops here and there. Since bursting onto the scene with The Sixth Sense in 1999, he has crafted a distinctive style marked by twist endings and supernatural elements. Yet what often goes unrecognized is the remarkable innovation behind his marketing campaigns, which frequently display more creativity than the films themsel…