US Edition7CAFÉ breaks price-quality stereotype with specialty grade coffee and blind tasting campaign
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7CAFÉ breaks price-quality stereotype with specialty grade coffee and blind tasting campaign
When a cup of coffee is priced at HK$17, quality expectations are often modest. 7-Eleven’s in-house brand 7CAFÉ, in partnership with creative agency Noah Workshop, are challenging this stereotype after receiving official “Specialty Grade” certification by international standards for its exclusive blended coffee beans, validating the premium quality of its affordably-priced offering.
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