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$69 Billion Spent on Non-Gaming Apps in 2024, Entertainment Apps See $4.4 Billion Surge

Summary by digitalinformationworld.com
Generative AI tools have become a part of our lives now, and they have also incorporated themselves into the mobile advertising industry. The advertising industry is seeing a noticeable growth in social media and video streaming, but the gaming industry is still dominant. The 2025 App Marketer Survey Report by Liftoff found some key stats that tell us that industry performance is going to improve in 2025. Non-gaming apps saw a 12% increase year-…
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$69 Billion Spent on Non-Gaming Apps in 2024, Entertainment Apps See $4.4 Billion Surge

Generative AI tools have become a part of our lives now, and they have also incorporated themselves into the mobile advertising industry. The advertising industry is seeing a noticeable growth in social media and video streaming, but the gaming industry is still dominant. The 2025 App Marketer Survey Report by Liftoff found some key stats that tell us that industry performance is going to improve in 2025. Non-gaming apps saw a 12% increase year-…

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digitalinformationworld.com broke the news in on Monday, February 24, 2025.
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