AI Reshapes Loyalty Strategies at Asia Pacific Retail Conference

AI reshapes loyalty strategies at Asia Pacific retail conference

The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.

5 Ways Loyalty Programs Lead to Stronger Customer Retention

Getting new customers in? Not that big of a deal. Keeping all those customers (or at least the majority of them)? Now, that’s where the magic needs to happen! Customer acquisition costs keep rising, that’s something we’re all familiar with (as a direct consequence of the current economic climate), but loyalty programs have truly emerged as one of the most powerful tools for driving customer loyalty and retention.  The most effective programs go …