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Disney Invests $1B in OpenAI, Licenses Characters for AI Videos

Disney invests $1 billion in OpenAI and licenses over 200 characters for AI-generated videos and images, aiming to monetize IP while protecting creators and brands.

  • On Thursday, the Walt Disney Company announced a three-year agreement with OpenAI and a $1 billion equity investment to bring Disney characters to the Sora AI video generator.
  • Disney will become a "major customer" of OpenAI, gaining API access to build new products for Disney+ and deploying ChatGPT to employees, Disney said.
  • Included characters range from classic Disney icons like Mickey Mouse, Minnie Mouse, Ariel, Belle, and Simba to Marvel characters such as Iron Man and Thor, plus Lucasfilm characters like Darth Vader and Luke Skywalker.
  • Some Sora content will appear on Disney+ as part of the agreement, and OpenAI and Disney will collaborate to use OpenAI's models to power new experiences for Disney+ subscribers.
  • Disney said the deal aims to set standards for responsible AI in entertainment, as OpenAI tightened restrictions around licensed characters to protect creators and rights holders.
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Los Angeles/New York, Dec 11 (EFE).- Disney announced this Thursday that it will invest $1 billion in OpenAI and allow artificial intelligence platform tools, such as ChatGPT and Sora, to use their characters and properties to generate short videos from users' prompts. This three-year license agreement will allow users to generate videos from more than 200 Disney, Marvel, Star Wars and Pixar characters, something that Disney described in a state…

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the disney food blog broke the news in on Thursday, December 11, 2025.
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