Yahoo, which led the internet era of the 1990s, has set out to target Generation Z by leveraging artificial intelligence (AI). Although it has long since ceded dominance in the internet market to competitors like Google, its strategy is to utilize the brand history and data accumulated over more than 30 years as a competitive edge in the AI era. In particular, the identity of being the "pioneer of the internet" is being leveraged for young users…
Yahoo, which led the internet era of the 1990s, has set out to target Generation Z by leveraging artificial intelligence (AI). Although it has long since ceded dominance in the internet market to competitors like Google, its strategy is to utilize the brand history and data accumulated over more than 30 years as a competitive edge in the AI era. In particular, the identity of being the "pioneer of the internet" is being leveraged for young users…