3 opportunities for brands eyeing India’s luxury market

The Cost of New Creative Directors

In the efforts to attract new audiences and stay relevant in an evolving luxury market, creative directors are often tasked with rebranding renowned fashion houses. While this injects a fresh perspective to a Maison and opens the opportunity for profits, it can also be something of a double-edged sword that could chip away at the “true essence” of the founder’s heritage, shifting the focus from legacy to trend-driven appeal. As designers reinter…

3 opportunities for brands eyeing India’s luxury market

From targeting high-net-worth individuals in lower tier cities with a ‘phygital’ approach to doubling down on storytelling, we unpack the findings of a new report on how to capture the spend of India’s luxury consumers.