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3 examples of conversion wins from newsroom-creator partnerships

Summary by American Press Institute
Three examples of creator partnerships that led to conversion wins for local news organizations. Leidy Celeste (from left) in a TikTok on Dodge City, Kan., for Planeta Venus; Shawn Singh takes Instagram viewers behind the scenes of a restaurant review for the Houston Chronicle; and Michelle Reed and Simon Washee promote a three-day cultural event in the Tulsa area for Crosswinds News.   Building audience and deepening community engagement are of…

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American Press InstituteAmerican Press Institute
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3 examples of conversion wins from newsroom-creator partnerships

Three examples of creator partnerships that led to conversion wins for local news organizations. Leidy Celeste (from left) in a TikTok on Dodge City, Kan., for Planeta Venus; Shawn Singh takes Instagram viewers behind the scenes of a restaurant review for the Houston Chronicle; and Michelle Reed and Simon Washee promote a three-day cultural event in the Tulsa area for Crosswinds News.   Building audience and deepening community engagement are of…

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American Press Institute broke the news in on Friday, October 31, 2025.
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