[Satire] Spotify Wrapped 2024: Backlash, Controversy And Memes
- In 2024, Spotify's Wrapped was released, leading to disappointment among users who mocked the campaign on social media platforms.
- Users criticized Spotify for relying too heavily on AI and removing detailed metrics that were typically included.
- The backlash reflects a broader consumer trend against brands using generative AI in marketing campaigns.
14 Articles
14 Articles
Social media users react to streaming platform’s annual wrap, many express disappointment
Music streaming platform Spotify dropped their highly anticipated annual feature— ‘Wrapped,’ and social media users on X (formerly known as Twitter) are disappointed and underwhelmed with this year’s features. This year’s Wrapped shows the yearly statistics of each user, containing their top 5 artists and top 5 songs. Much like the platform’s Wrapped last year, a message from the users’ top artist also plays at the end of the slides, thanking it…
Spotify Faces Backlash for AI-Generated Wrapped Features
Spotify is the latest brand to face criticism for using generative AI in its highly anticipated end-of-year campaign, Wrapped, released yesterday (Dec. 4). Disgruntled users took to TikTok, X, and Reddit to air their grievances with the campaign's AI-powered features, calling the music streamer "lazy" and saying the work "flopped" for its lackluster design and...


Spotify users gutted over 'lazy' Wrapped & threaten to switch to alternative
THIS year’s Spotify Wrapped event has left listeners feeling hard done by, with users confused over a “lazy” theme and missing features. Since its launch in 2016, Spotify Wrapped has become an internet sensation, with users plastering screenshots of their roundups on their social media pages like badges of honour. SpotifyThe only AI used in Spotify Wrapped appears to be the AI DJ, AI Playlist and AI Podcast feature, which accompanies your usual…
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