US Edition11 recommended tools for media relations
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11 recommended tools for media relations
Let’s be real—managing media relations can feel like herding cats. Journalists get slammed with pitches every single day (somewhere between 51 and 100 emails a week, according to Cision), and most of them? They go straight to the trash. In fact, 99% of journalists say those pitches miss the mark entirely.That’s why PR professionals need better strategies for building relationships with the media. And no, we’re not talking about cramming everythi…
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