US Edition05/19/25: Cynopsis Media Tech Update
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05/19/25: Cynopsis Media Tech Update
Monday May 19, 2025 Microsoft will shut down its demand-side platform, Invest (fka Xandr), by March of next year, as the company focuses on AI priorities. “We are entering a new era — one defined by conversational AI experiences, agentic systems that simplify decision making and bring brands closer to people, and predictive design models that fundamentally reshape what people expect from digital services,” said Microsoft in a blog post. “This n…
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