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In total, 24 have been published by Intelligency Group | Digital Intelligence & Marketing which Ground News has aggregated in the past 3 months.

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Improve SEO with Yoast in Google Docs - Intelligency Group | Digital Intelligence & Marketing

Yoast SEO is launching an add-on to Google Docs to provide users with accessibility to enhance their writing with SEO recommendations in real time. What is Yoast? Yoast is a plug-in developed to add SEO functionality to websites, improving the way they are seen on search engines. Yoast has a number of features to help SEOs, including: SEO Analysis – When you add written content to your site, Yoast can analyse it to make sure that it meets SEO sp…Read Article

What are categories and tags on a website? - Intelligency Group | Digital Intelligence & Marketing

Tags and categories are labels we use on a website to create order across content, particularly on per-collection pages, where multiple pieces of content are stored. These pages are typically assigned as product category pages or blogs. There is a distinction between categories and tags, with some similarities shared between the two and some major differences in the way they serve the search engine and the reader. What are categories? There are …Read Article

Google Streamlines Broad Match Experiments in Google Ads - Intelligency Group | Digital Intelligence & Marketing

In Google Ads, choosing between broad match and exact match keywords can make or break your campaign performance. Exact match means your ads show only when people search for your keywords exactly as you’ve set them—great for precision and control. Broad match, on the other hand, lets your ads appear for searches that include variations, related terms, or even synonyms of your keywords—giving you a wider reach but sometimes less relevance. Knowi…Google Read Article

What is Keyword Cannibalisation, and how does it impact content? - Intelligency Group | Digital Intelligence & Marketing

What is keyword cannibalisation? Keyword cannibalisation occurs when multiple pages on your website target the same keywords, causing them to compete against each other in search engine results. Rather than boosting your visibility, this overlap can dilute your SEO efforts and hurt your rankings. Why is keyword cannibalisation such a problem? Keyword cannibalisation directly impacts your content. Here’s how it directly impacts your SEO efforts: …Google Read Article

Battle of the Algorithms: SEO vs AEO in the Age of AI Search - AtoAllinks

As digital landscapes evolve at lightning speed, so do the strategies for staying visible online. For years, Search Engine Optimization (SEO) has ruled the world of digital marketing. But a new contender has entered the arena — Answer Engine Optimization (AEO). In today’s AI-driven world, the battle of SEO vs AEO is reshaping how brands create, structure, and deliver content. But what exactly is the difference between SEO vs AEO? Why is this bat…Google See the Story

Local Search and AI - Intelligency Group | Digital Intelligence & Marketing

In 2025, search is changing faster than ever. With the introduction of AI Overviews, ChatGPT and more, it is imperative that marketers adapt their content to appear on the AI driven search page so they don’t get lost in the shuffle. This is especially important for local businesses who thrive on appearing high on local searches to attract customers to their business. In this article, we will discuss how AI is reshaping local search visibility in…Artificial Intelligence · United Kingdom Read Article

Content Marketing FAQ’s - Intelligency Group | Digital Intelligence & Marketing

Content marketing is just one element of a strong marketing strategy; it wields the content your business puts out to promote success. What is content marketing? Content marketing utilises the content your business creates to attract and retain an audience, to encourage profitable actions, typically purchasing your product or service. You achieve this by producing content that offers value to the reader, whether through education or entertainmen…Read Article

WhatsApp to Start Showing Ads to Users in Parts of the Messaging App

52% Center coverage: 150 sources

Meta · United States See the Story

News from Intelligency Group | Digital Intelligence & Marketing

News from Intelligency Group | Digital Intelligence & Marketing