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Artificial IntelligenceChain hotel websites are at risk. Tools like ChatGPT and Google Gemini can now summarize accommodation options instantly, bypassing brand.com sites in favor of fast, direct answers and eliminating the need for potential guests to click through a dozen links.See the Story
AI Isn’t Making All Hotel Websites Obsolete – Just Most of Them

Artificial IntelligenceArtificial intelligence is quietly reshaping the hospitality experience, and not just in ways that guests can easily see or welcome. Increasingly, hotels are exploring how AI can move beyond back-end efficiency to influence the guest-facing [...]Read Article