Zomato junks green colour code in ‘Pure Veg Fleet’ amid backlash: ‘All riders will wear red’

Zomato rolls back green uniform for its ‘pure veg fleet’ after customers call it ‘casteist’

Food delivery company says this will ensure that their red uniform delivery partners aren't associated with non-vegetarian food & aren't barred from entering societies on any special days.

Zomato says its new ‘pure veg’ fleet will continue to wear red instead of green as originally announced

"All our riders -- both our regular fleet, and our fleet for vegetarians, will wear the colour red," Zomato founder Deepinder Goyal said in the latest update.

Zomato rolls back green uniform for veg fleet: ‘All our riders will wear red’

This comes a day after the platform launched the veg mode to facilitate delivery to its customers with pure vegetarian dietary preference.

Green Deliveries: Zomato Revisits Veg Fleet Plan Amid Criticism

Zomato took X microblogging platform by storm on March 19, 2024 evening following its announcement of a ‘Pure Veg Fleet’ that will only serve orders from pure veg restaurants. As per a tweet by Deepinder Goyal, Founder of Zomato, “This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet.” Goyal’s tweet garnered considerable flak from customers as we…

Zomato Won't Segregate Veg, Non-Veg Fleets By Colour After Backlash

Zomato riders will not don green uniforms, Chief Executive Officer Deepinder Goyal said on Wednesday after the food aggregator faced backlash over its 'pure veg mode' service.While the separate fleet for vegetarians will continue, its riders will wear the same red uniform as other delivery partners, Goyal posted on X in the morning.Doing away with the on-ground segregation is to ensure that "our red uniform delivery partners are not incorrectly …