Zohran Mamdani’s Social Media Strategy Was About More than Viral Videos

Zohran Mamdani’s social media strategy was about more than viral videos

Zohran Mamdani’s online videos have echoes of the meme-fueled Kamala Harris presidential campaign, but there were key differences.

Zohran Mamdani’s branding went viral for standing out — two Philly creatives are responsible

Philadelphia-based creatives Aneesh Bhoopathy and Phil Ditzler created Zohran Mamdani’s branding, logo, and digital presence for his wildly successful mayoral primary race.